Prologue - Music Curator

The Art of Music Design

Designing musical ambiances is becoming an essential art form of our time. Underneath relatively simple tasks like selecting and sequencing compositions, smooth transitions, beat matching, cueing, and EQ-ing lies a savoir-faire of incredible depth and subtlety. It means sensing your brand's identity with spot-on accuracy and curating the right musical ambiance for the proper context to give your clientèle memories that will stay with them forever. Executing this vision requires rare talent, a cross-disciplinary approach, and the entire history of recorded music as its toolbox.

The Art of Music Design

The Story Behind The Music

Because music affects us deeply, music is an essential brand asset. It is the brand’s voice—a critical link in a brand’s strategy to offer a higher experience to its clientèle. Standard or algorithmic playlists weaken a brand. Instead, unique brands use bespoke playlists. There is no luxury without culture and excellence. Behind every playlist lies a story. We ear-craft our playlists to the brand’s identity and context: geography, architecture, history, function, and time. Truly inspiring musical selections guide customers into a higher experience.

A Unique Contextual Music Database

Culture is a human-only skill. A brand cannot be reduced to algorithms or circumscribed by any genre of music. Emotions are much more than the sum of pitch, tempo, scale, harmonics, beats per minute, or genre of a musical composition. With our unique database of curated recordings, indexed by contextual keywords, as a starting point, you do not need to be a music expert to have a creative conversation with us. Instead, our keywords help convey your musical ambitions to a dedicated creative account manager.

A Hands-Off Delivery System

The Music Curator delivery system is industrial-grade and designed for absolute simplicity. The size of the palm of a hand, connect it to the music system and the Internet and switch it on. That’s all you will ever need to do. Plug and play. No (mis)handling by your staff. Save on bandwidth: no streaming, except updates. The player withstands internet outages and works even offline. We schedule and update the music remotely, according to your instructions, for every venue, across time zones.

Quality of Sound Matters

Sound quality will become a central issue in the global battle of brands. Music is emotion. From input to output, respect for the music as the artist intended demands attention to the smallest details. We use only exceptional recordings and deliver them encoded in the highest sound quality in the business. The sound system at your end should be well-calibrated to transmit the original recorded musical experience faithfully to your guests. A sophisticated clientèle expects an unadulterated musical experience. Any deterioration of the sound signal degrades their experience.

A Full Service Music Partner

The musical identity of a brand extends to all its communications. We can be your partner for all your music needs: localization of your existing musical identity, community management, online campaigns and events, live music, etc. As brands and customers’ tastes evolve, we bring strategy and musical consistency. Exceptional brands are cultural references, taste-makers. A brand’s musical selections must be a declaration of pleasure in perfect harmony with its identity.